losangelesnewstoday.com May 24, 2018

Amazon, Best Buy partner to offer Fire TV Smart TVs

19 April 2018, 01:56 | Maryann Sutton

Best Buy and Amazon partner up in exclusive deal to sell new TVs

Best Buy CEO Hubert Joly and Amazon's Jeff Bezos came together Tuesday to discuss the deal

Fire TV Edition smart TVs will be available from Best Buy stores, online at BestBuy.com, and also will be listed on Amazon.com but sold by Best Buy as a third-party seller. Toshiba and Insignia will be building Fire TV Edition models that are available only at Best Buy.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Amazon CEO Jeff Bezos said in a statement.

Amazon CEO Jeff Bezos boasted that the new TVs will "deliver attractive visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". They will be branded as "Amazon Fire TV Edition" and have all functionality of the Amazon Fire TV software, including integration with Amazon Alexa. Owners of an Amazon Echo device will also be able to use Alexa voice control hands-free. Amazon Fire TV Edition sets are growing in popularity, which is something that Best Buy would want to capitalize on.

This move represents the latest development in the battle for consumers' living rooms, as Google has already infiltrated big screens with Android TV and its voice-activated Google Assistant.

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The newly designed TVs will come with a built-in Fire TV interface. For Best Buy, it will be the first time the retailer will have access to Amazon's online customers.

It was only a few years ago that Best Buy was on the Death-by-Amazon watch list. "In fact, Amazon was more expensive on 13% to 14% of those similar items".

Shares of Roku are down 37% since the beginning of 2018, while Best Buy is up 9%.

These Fire-branded smart TVs, like Roku TVs from other companies, attempt to give their users the best of both worlds. Why not borrow from the success of the TVs, bring them into your stores and onto your website, and have consumers buy them exclusively from you? We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health.

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