losangelesnewstoday.com March 20, 2018

ITunes will stop taking LP submissions, ending multimedia album format ars_ab.settitle(1270855)

10 March 2018, 12:57 | Nina Hammond

Apple Inches Closer To Killing iTunes For Good Plans To End Key Feature Dwayne Taylor

Apple Inches Closer To Killing iTunes For Good Plans To End Key Feature Dwayne Taylor

This sounds like the beginning of the end of iTunes, as Apple has officially announced it will stop taking new LP submissions as of this month.

A small yet colorful part of the iTunes Store will be history by year's end. However, those who have previously purchased LPs will still be able to download its full content package using iTunes Match. The iTunes LP format dates back to 2009 when Apple offered music publishers a way to package interactive artwork and other extras with LP downloads. It is similar to the CMX format being developed by the three major record labels, and operates within the iTunes 9 to iTunes 12 software, allowing the user to view multimedia elements alongside the music.

Instead, what this means is that iTunes LP content doesn't sell well, studios aren't making any significant money off of them, and Apple is done paying for the infrastructure to support them. iTunes LP is going away, not iTunes music sales. This format is also used to bundle extra content (known as iTunes Extras) with selected movies at the iTunes Store. Spotify is now reigning in the streaming landscape, with twice as many subscribers as Apple Music, but Apple is expected to eclipse those numbers by this summer.

Despite much initial fanfare, LPs never became a major avenue of income for Apple.

Apple reportedly killing iTunes LPs in March, pulling them throughout 2018

Although Metro sensationally suggests that the reported discontinuation of iTunes LPs "has sparked fears it's planning to kill off iTunes" and "chimes with rumours that Apple is intending to stop selling music downloads and shift to a subscription model", the move is unlikely to have anywhere near that impact.

"This could show Apple will turn off its download store at some point", he said.

And with the rise of streaming services, and Apple's increased emphasis on Apple Music, older features of iTunes are nearly certainly something most people won't miss.

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