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losangelesnewstoday.com January 22, 2018


YouTube To Launch New Paid Music Streaming Service In March

10 December 2017, 03:46 | Dawn Berry

CREDIT Google

CREDIT Google

Two other industry giants - Sony Music Entertainment and Universal Music Group - as well as Merlin (miinf), a consortium of independent labels, are reportedly in talks to sign up.

According to "people familiar with the matter", YouTube will launch a new paid music streaming service next March codenamed 'Remix.' This marks the third time that parent company Alphabet has launched a streaming platform for music fans.

Over the summer, the video platform reported that it had 1.5 million paid subscribers, and another million on a free, 30-day trial basis.

According to sources, the service will be called Remix and is expected to feature on-demand music streaming like Spotify alongside a video clip element borrowed from YouTube.

YouTube has apparently already struck a deal with Warner Music Group.

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In most cases, the higher up a hill or mountain you go, the colder it gets - roughly by 1C for each 100 metres. Just when you thought it was safe to venture outside with just the one jumper on, we've sad news for you.

In order to break into the subscription service game at this stage, YouTube requires the cooperation of the three major labels - Warner, Universal, and Sony. In February, the Play Music and YouTube teams were combined, with the merger of the two products actually confirmed in July. Namely, they have been disappointed in how YouTube Red is not music-centric enough and instead focussed on producing original video content.

As of nearly a year ago in November 2016, Youtube Red was only reporting approximately 1.5 million subscribers, a minuscule customer base when compared to other streaming platforms like Spotify, who services, as of this summer, just over 60 million subscribers. YouTube was not available for comment outside regular business hours.

Making things a little spicier is the fact that music channel Vevo's contract with YouTube reportedly requires re-negotiation early next year.

It's unclear whether Remix will co-exist with Google Play Music and YouTube Red, or if the new service will replace them.



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