losangelesnewstoday.com
losangelesnewstoday.com December 17, 2017


Google has but one burning desire: let them ban access to Fire

07 December 2017, 01:54 | Dawn Berry

Amazon Fire TV and Echo Show are losing YouTube as Google feud escalates

Google Starts Blocking YouTube on Fire TV, Echo Show

In a move that echoes contract spats between television networks and cable providers, Google Inc. has announced that it will drop YouTube support for Amazon.com Inc.'s Fire TV and Echo Show media devices starting January 1.

The feud between Amazon and Google is escalating, and consumers may soon notice it in a pretty big way.

A couple of weeks ago, YouTube reappeared on the Amazon Echo Show and while it wasn't quite as nice as the version that got pulled by Google, it was still YouTube working on the Echo Show again. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action.

As for streaming TV alternatives, just about any other device will play YouTube.

Although Google began as an online search company and Amazon as an online retailer, each company now has a powerful position in Internet hardware and content industries, with many overlapping products and services.

Both companies said they hope to resolve the issue quickly.

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Amazon made the decision to not sell Google devices in 2015, since the Chromecast didn't support Amazon Prime Video. Shortly after, Amazon stopped selling the Nest E Thermostat, Nest's Camera IQ, and the Nest Secure alarm system.

At issue is a perceived lack of "reciprocity" with Amazon failing to offer equal access to Google's products and services, prompting the dramatic rebuke.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs.

"Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video [an Amazon service] available for Google Cast users, and last month stopped selling some of Nest's [a sister company of Google] latest products", said Google.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.

This news is disappointing and hurts Amazon and Google's customers.



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