losangelesnewstoday.com
losangelesnewstoday.com December 17, 2017


Starbucks' New China Store Is the Size of a Supermarket

06 December 2017, 12:41 | Maryann Sutton

Starbucks Is Opening Its Largest Starbucks Ever – And You Have to See Inside

A “Steampunk” device uses steam to extract the best flavor from tea at the Starbucks Roastery in Shanghai

Starbucks will tell when it unveils a new 30,000-square-foot "Roastery" store in Shanghai, China tomorrow. The company has more than 3,000 stores across 136 cities in China. Customers at this lovely outlet settled on the West Nanjing Road shopping strip, now can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store.

China is a vital market for Starbucks, according to John Gordon, a restaurant analyst at Pacific Management Consulting. It's the second Starbucks' Roastery to open and is twice the size of its flagship location in Seattle.

In China, Starbucks' young baristas and shift supervisors receive a housing allowance subsidy, Wong said.

While Starbucks may no longer hold the monopoly it once did over the American coffee market, the worldwide cafe chain is doing remarkably well in China, where it first set up shop in 1999.

The Roastery will also feature China's first Starbucks Teavana Bar, where customers can select a Teavana signature pure tea or blend, served either hot or iced.

Customers can use Alibaba's site to book coffee tasting experiences and buy special "Reserve" products. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the USA, excluding impacts from Hurricanes Harvey and Irma. That's up from 5.5 percent five years earlier.

Record-tying heat for Thanksgiving Day across Front Range
Nevertheless, it dried out nicely and all roads will remain dry through tonight for the busy pre-Thanksgiving travel rush. Records were also set by midday in Long Beach, where the temperature reached 91 and topped the 2015 record of 88.

"Having mobile ordering where you can either do a mobile order for pickup in the store or a mobile order to be delivered to you is the next frontier for us", he said. "We strongly believe, and we're committed to, building a long-term business in China that will be bigger, more powerful and more significant than our business in the U.S".

Ma said, for himself, "I don't like coffee, but I like Starbucks".

In Wu Qiong's small cafe in downtown Shanghai, coffee beans nestle in glass jars on the bar while various brews bubble away behind the counter.

"Chinese consumers, especially the younger generation, are looking for things more quality-driven, more unique, that speaks to who they are", said Jack Chuang, a Shanghai-based partner at OC&C Strategy Consultants who has studied the Chinese coffee market.

And Starbucks is playing to that image with this new shop in Shanghai.

It's part of a new line of upscale shops the company is rolling out around the world.



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