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losangelesnewstoday.com November 18, 2017


Hungry? Facebook lets you order food for takeout, delivery

15 October 2017, 01:08 | Kristen Gross

Facebook now lets you order food without leaving Facebook

Facebook CEO Mark Zuckerberg

Facebook's service combines well-known outlets like EatStreet, DoorDash, Delivery.com, Zuppler, Slice, ChowNow, and Olo. You head to the new "Order Food" section of Facebook, find the local spot you're craving, and then hit "start order". After browsing a list of restaurants in your area, you can click "Start Order" when you decide what you want. The feature is now available everywhere in the USA on iOS, Android, and desktop.

The company said it has been testing the service since a year ago.

The social media company claims that it is making it easier for people who already go to Facebook to discover nearby restaurants and see what their friends have to say about them. If they do, you will be able to browse through the existing websites for Delivery.com and all the others. The social networking giant has also partnered with some restaurant chains directly such as Wingstop, TGI Friday's, Denny's, Five Guys, Papa John's, Panera, Chipotle, Jimmy John's, Jack in the Box, and El Pollo Loco.

Ordering food online is cumbersome as you have to switch between several apps to get your favourite meal. Note that some of the larger delivery providers, such as Seamless and Caviar, do not appear to be working with Facebook on this feature.

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If you spend a lot of time in the Facebook app, you can get some food while you're checking in on what your friends and family are doing. It's rolling out to all iOS, Android, and desktop sites in the U.S.

It's another phase of Facebook's continued efforts to make its app extra-sticky, and reduce the number of times users feel the need to exit it. Once you choose one of the services, that is when the actual ordering takes place.

This move doesn't come as much of a surprise, as it is yet another attempt by Facebook to keep users inside of its app for as long as possible.



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