Amazon now lets teens shop with their own account, but with parental approval
Amazon has introduced a new way for teenagers to shop on Amazon using a unique login.
Parents can also set pre-approved limits per order, which allows teens to keep purchases under a certain budget.
Teens can also input a reason they need an item. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households. The convenience and the access to Prime perks like free two-day shipping, streaming content, Twitch Prime gaming deals and photo storage is a relative bargain for students, whose parents have to pony up $99 each year for the same benefits.
When a teen finds something they wish to order, they can place the order on the Amazon App, and parents will receive a text or email showing the item, cost, shipping address and payment information. Teens can also optionally attach a note, like "this is the book I need for class", Amazon says.
"By default, parents approve every order", Amazon said.
In addition, it gives Amazon a way to addict a whole new crop of shoppers to its larger Prime platform, which is made available to teens through the service, if parents are Prime members.
This new program has been endorsed by the Family Online Safety Institute (FOSI).
The system works by giving teens their own login and password to use with Amazon. "This is very thoughtful and empowers parents to help their teens (ages 13-17) learn to make good shopping decisions online and to encourage offline conversations about spending limits". Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message. In this case, the parent will receive a notification with an itemized list of the order, and the option remains to cancel it or initiate a refund if it is too late to cancel. It doesn't matter who signs up first: Amazon will email instructions to the other on how to set up teen shopping.
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