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McDonald's Seizes On Szechuan Sauce and Marketing Idea from 'Rick and Morty'

03 October 2017, 08:10 | Nina Hammond

Adult Swim

Adult Swim

Assuming that you haven't gone back in time, chances are that you haven't tasted that sweet, tangy, blend of corn syrup, sodium, and advertising since it was in McDonald's locations almost 20 years ago.

On its website, McDonald's says: "Szechuan Sauce fans are typically incredibly motivated, born winners that combine a sweet disposition with a slow burning heat".

What's more, to commemorate the special occasion, McDonald's has commissioned some fancy screenprinted artwork for each sauce, and will be giving them away to customers starting at 2pm on the special day.

The fast food chain brought back a few enormous bottles not too long ago for Justin Roiland and some lucky fans, leading to some really intense bidding wars. That's my series arc Morty!

If you've already made the decision to fully submit to your role in this society as a rabid, shameless consumer, you can use the store locator on the Buttermilk Crispy Tenders page to find out if this frickin' sauce is coming to a store near you on October 7.

The third season of Rick and Morty has just ended, and sadly we don't have any approximate release date for season four.

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BuzzFeed reported that the sauce is part of the restaurant's promotion of their buttermilk crispy tenders, but it will only be in a few select locations October 7.

'Sometimes, their impulsivity can get them into all sorts of hijinks, but their mad genius is their portal out of trouble. Polygon asked them point-blank if Rick and Morty is what brought the sauce back and they couldn't give them a straight answer.

The sauce burst back onto the zeitgeist after the April Fools' Day premiere, when Adult Swim ran the first episode of Season Three as a marathon prank.

Reaction to the move has ranged from "Wubba Luba Dub Dub!" to "Tiny Rick!" because Rick and Morty fans like to talk about smart they are but then just spout mindless catchphrases. Szechuan sauce was previously only available for a limited time in 1998 to promote the Disney movie "Mulan".

In other words, it still won't be easy to get your hands on the sauce.

Wubba lubba dub dub!

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