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07 April 2017, 02:16 | Kristen Gross
But the venture also has the potential to reach millions of consumers who have become attached to their smartphones.
USA wireless carriers Verizon Communications Inc VZ.N , AT&T Inc T.N , T-Mobile US Inc TMUS.O and Sprint Corp S.N have recently offered unlimited monthly plans ranging from $50 to $90 for a single line.
The wireless service will be available on Apple Inc's AAPL.O iPhones as well as Samsung Electronics Co Ltd 005930.KS Galaxy phones. They can buy the phones outright or on a monthly interest-free installment plan, Comcast officials said.
On Thursday morning, Comcast will finally unveil its secretive plan to launch a new mobile service. Customers who subscribe to Comcast's top-tier cable packages can access Xfinity Mobile for $45 per line while the remaining customers will be charged $65 per line.
"They are not at the very bottom of the market".
"The view is completely different if you're an incumbent versus if you're a challenger", said MoffettNathanson analyst Craig Moffett. Will a wireless phone service be the answer? It will not limit mobile video to a less-than-HD resolution, though, as others have in the past.
Comcast said that this demonstrated the importance of Wi-Fi in mobile data consumption.
As for phones, well, since this is Verizon's network you should have plenty to choose from. Comcast has almost 25 million Internet customers in 39 states and Washington, DC. Comcast has been quietly installing wireless routers that contain a public channel as well as a private one for use only by the subscriber. That's a consideration that is particularly important for customers who are streaming video, such as the Comcast cable content they will be able to stream with Xfinity Mobile. Comcast had an MVNO agreement with Verizon as far back as 2011, and is just now taking advantage of the deal it made with the nation's largest carrier.
If the service seems appealing, you'll need to be a Comcast customer to sign-up. He was named to the newly created position of Comcast Mobile president last July. It's similar to the approach taken by Google when it launched its Project Fi wireless service. "We've got a business that's got tremendous momentum - the core cable business". Both of those options are almost $100 less per month than Xfinity Mobile. The company's total addressable customer base is 29 million, with a total base of 130 million addressable mobile lines in its territory, they said. Industry experts say that Comcast may have sold airwaves controlled by its NBC and Telemundo TV stations.
There's been speculation that Comcast may try to acquire a wireless firm such as T-Mobile, perhaps by teaming up with Charter.
Strict government confidentiality rules have prevented Comcast from saying what it did in the auction. As of today, only Comcast employees can sign up for it, and a consumer launch isn't expected for another few months.
Watson noted that Comcast has a good history of expanding into new markets while not being the first mover.
Tom Devito, the new head of Comcast's retail stores, formerly ran AT&T's retail stores.
Of course, there may be other ambitions for Comcast.
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