Ranking House intel Dem: Subpoenas coming after Flynn denies request
Korean officials meet in attempt to repair ties
Toyota (TM) & Other Manufacturers Agree to Takata Settlement
Khloe Kardashian asks, "What the hell does Kylie Jenner do all day?"
North Korean missile can carry 'heavy nuclear warhead'
J&J, GSK pull ads from YouTube amid display concerns
25 March 2017, 12:43 | Dawn Berry
Google's advertising crisis goes global
That means not only is Google's video arm taking a hit, but it's broader network of web advertising is suffering, too, as companies are under the assumption that Google is incapable of policing neither YouTube videos nor third-party websites with its current blend of user flagging, human moderation, and algorithmic detection. More than 250 brands, many of which are Havas clients, pulled the plug on their YouTube and GDN ad spending, including HSBC, Marks & Spencer, Toyota, McDonald's, Heinz, Volkswagen, O2, BBC, RBS and Tesco. Amusingly though, AT&T and Verizon - two US brands not exactly synonymous with ethical behavior - were quick to take advantage of the situation, issuing statements that they too were simply outraged - and would be pulling their advertising from some Google properties post haste.
Google has come under intense scrutiny for ads appearing alongside videos on YouTube carrying hate or offensive messages.
Google has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company's platforms from leading brands and advertisers including the United Kingdom government, Marks & Spencer and McDonald's. As such, they're boycotting Google advertising until the tech giant develops more accurate security measures for advertisers.
You Tube has been a key driver of growth for Google as its traditional business of search advertising matures.
AT&T, Johnson & Johnson, and Verizon join an ever-growing list of companies boycotting Google's YouTube.
Sterling rockets as retail sales smash expectations
Across the three months to February, sales volumes were down by 1.4% after a 0.5% drop in the three months to January. The British Pound rose Thursday after the latest official retail sales data beat estimates on the upside.
The company has vowed an overhaul of its practices and said it started an extensive review of its advertising policies. With YouTube's very diverse and wide selection of videos, it's nearly inevitable that these advertisements will be shown alongside some unfortunate clips sometime or another.
Major brands abandoned the video sharing website YouTube, a Google property, after their ads were situated adjacent to what Google Chief Business Officer Philipp Schindler called "questionable content". It now flags content deemed pornographic, violent, and that which promotes illegal behavior, and pulls advertising from those pages.
An advert appearing alongside a YouTube video "earns the poster around £6 for every 1,000 clicks it generates", says the Independent, and as some videos can gain more than one million hits, it potentially generates tens of thousands of pounds a month for extremists. Similarly a 2% decrease would affect only 0.3% of the company's overall revenues.
As of Thursday night, JPMorgan Chase (JPM) , Ford (F) , Johnson & Johnson (JNJ), Verizon (VZ), AT&T (T) and a host of other companies said they would be pulling ads from YouTube and Google's other non-search platforms after they discovered their ads were running alongside offensive or controversial videos, some of which was published by the Ku Klux Klan and other terrorist groups. In the fourth quarter of previous year, the company generated 85 percent of its total revenue from ad that generated $22.4 billion.
"I would think Google (and parent company Alphabet) would be extremely lucky to emerge from all this with minimal financial impact", he said in a blog post. To counter the growing backlash, Google on Tuesday said it will give companies greater control over where their ads appear and assign more people to enforce its ad policies.
Rory McIlroy beaten by Soren Kjeldsen in opener
Kjeldsen was brilliant on the back nine, stringing together four straight birdies to erase what had been McIlroy's one-hole lead. The Australian could face no more after that, and promptly withdrew from the match by walking off of the course.
Miley Cyrus's Mom Addresses Those Liam Hemsworth Wedding Rumors
Music is the lifeblood of the Cyrus family, so it's no wonder Noah - Miley's not-so-little sister - is working on her debut album. News. " If and when that day comes, I'm sure." Hey! "My mom is not going to tell me what I want to hear, '" Tish continued .
Iron Fist lead responds to negative reviews
Still, Finn Jones could prove us all wrong! As Buck puts it, "He's the only one [in the Defenders] who wants to be a superhero". To her thrill and disgust, she discovers that she kind of likes beating the bejesus out of men twice her size for cash.